interior car: Television Commercial Spot

Showing posts with label Television Commercial Spot. Show all posts

Project Review: Mean Girls 2004: Motion Graphics 3D Logo design

Round one had clean simple type done in diamonds and platinum for Mean Girls in 2004.

A shot of the bracelet on black with the satin removed as an alternate for the MGFX design.

This is the final that finished at 4K for the International Trailers.

Here is a shot of the final image in quads showing the build.

A low angle shows off how much I moved the letters around to fit the pink cloth final finished logo for Mean Girls.

Here is a shot of the quad model showing. the welds I built into the chain links using the nPower tools.

Project Review

Mean Girls 2004: Motion Graphics 3D Logo design

Client: Paramount Pictures via The Cimarron Group.
Art Direction: Michelle Jackino and Erik Counter.
Project Date: Spring 2004.

My very first early Motion Graphics piece from my days at The Cimarron Group from 2003-2009, was done while Michelle Jackino ran the AV division, and I had the pleasure to work with the in-house Predator Erik Counter on Mean Girls.

Mean Girls needed a charm bracelet, fully built as the 3D logo for the piece, so I proceeded to begin my design in 3D. I started very straight and flat, but later on was directed to really move the letters around so we put it on some pink cloth and I modeled it to conform to the shapes. It ended up finishing for the International Trailers.

Cheers, THOM

Project Review: Early work out of Art Center: TV Production Design and Fabrication Wild Wallz -Alex Hajdu

Here is the one page sketch that started the process.

Project Review

Early work out of Art Center

TV Production Design and Fabrication Wild Wallz -Alex Hajdu

Client Alex Hajdu @ Wild Wallz Productions.
Art Direction: Alex Hajdu.
Project Date: Spring 1992.

This posting reflects a very early design sketch that I did in my career. This was one of my first jobs out of Art Center, I had bumped into Brandon Smith in the Project Room at A.C.C.D. looking for a modeler to work on a van for Terminator 2 , but I had 2 weeks until I graduated so I had to pass, but I kept the number around, and it paid off with a few jobs.

I called and connected up on a few small projects for Alex Hajdu a Production Designer at the time who owned Wild Wallz in Burbank CA, so I came in on occasions to design and build items for him.

Above is a mechanical prop with spinning dials, that was to be used in a "soap" commercial of some sort, I do not even remember the name. I do remember building the prop in yellow foam and finishing like an automotive model from ACCD, and working with a great Mechanical FX guy for the inner workings.

I used yellow foam for the body, sealed in Pres-Tech catalyzing primer, a vacuum formed top, with PVC, aluminum, and wood internal parts[ hand built by me]. We did a lot of 14 hr days to design and build this functioning "Hero Prop" for a TV spot, FUN!

Cheers, THOM

Project Review: ATT- U-verse "Bond Room" Digital Kitchen 2011

Here is an early delivery comparison of my WIP[ Work In Progress] for the bond room build out for Digital Kitchen. I reference the Concept Art provided to me and shoot a Poly view and a smoothed to show the design intent.

Here is the final Model as delivered, the foreground ended up as a practical piece so it was removed.

Here is the base model quad view showing the build base mesh for ATT's U-verse spot.

Here is a close up of the lounge area pit on the screen Left in the mid-ground for this green screen FX shot I did last summer.

The console details went from a big screen[ see first top image] to these NASA type 60's set-ups.

Here are the screen captured images from the final piece here.

Project Review

ATT's- U-verse "Bond Room"

Produced for Digital Kitchen 2011

Client Digital Kitchen
Art Direction David Franklin.
Project Date: June 2011.

This past summer I had a great opportunity to build out a full virtual set piece, stage and all, for a televison Spot for ATT's U-Verse for Digital Kitchen. I was tasked with the job of building out a 3D model for the in-house FX team to use in the spot.

I worked from a great Concept Art piece as seen above from John Park, to build out the various elements for the shot. I also built all of it as a quad sub-division surface model as this was to be exported into a production pipeline for C4D and Maya, so I exported my 3DSmax file as a FBX for the team.

Had a lot of fun building this out, I love to construct scenes, and to create a model of another fine artists work, it just broadens my experience because it forces you into another shape language, which is good for all of us who design for a livin'.

Cheers, THOM