interior car: Single Point Bevel

Project Review: Blood and Chocolate : Motion Graphics Style Frames 2006

Verdigre aged Brass Type over concrete for this style frame for Blood and Chocolate.

A Procedural layered Concrete with cross hatched lower layers with a dirt shader on this look.

A brighter Golden look over Purple material[ satin-ish]

This was fun in motion, as the background is a cracked glass in red so it is reflecting the type and skewing the reflections to create the shattered red effects behind the test, and when I moved the light it really read as a thickness.

We had one tag line I modeled in 3D and animated as well, here was what we sent over.

An alternate early look with a blocked font over a cave wall [ prior to going back to Trajen]

Inside a Gothic cathedral I developed this look where the type did a slow drift forward.

Project Review

Blood and Chocolate

Motion Graphics Style Frames 2006

Client: Metro-Goldwyn-Mayer[ M.G.M.] via The Cimarron Group.
Art Director: n/a.
Project Date:Fall 2006

After 6 years running a 3D department of one, at The Cimarron Group, I got the chance to work on over one hundred film Theatrical Trailers, with 80+ finishes, so it was a regular occurrence to create what are called "Style Frames".

These illustrate the intended look for the moving type, to be used to sell the looks for buy off before the labor to move it around is approved by the internal client first. I was asked to develop a few looks and so I did.

Though none of these were used in the finals, they all were shown. And as always I built the type as a Single Pointed Bevel with the Trajan font[ used every week in Advert's] and did a series of looks using the procedural textures I build in Dark Tree.

Cheers, THOM

Project Review: Logo Design for Homes by Farr: PART I

This first pass is always a 2D font picking exercise, with the main looks in both black on white, and white on black to get a general sense of the weight. From this image the craftsman influence came into play as the new direction, so this step , though off base for finish, helps to pin point that direction.

Upon the direction, I had only one craftsman font installed[ that I owned] so I mocked this up and the direction was right, but we needed a better font.

Mike found a great font and bought it for the project and I developed a few looks and stacking to finalize the process[ a quick one].

Once I built the 3D Single Point Beveled type for the main logo I did some craftsman gradients as some color tests.

Project Review:

Logo Designs for Homes by Farr

PART I

Client: Mike Farr Owner Homes by Farr.
Art Direction: Collaboration with Mike and I.
Project Date: Summer 2011.

As a designer, I get the opportunity to help out folks with my design skills, and on certain occasions I get to do this for friends as well. These projects are very different since I know the client, so it is a bit of a change up from the "stranger" type of client who is only a professional contact, and this is 95% of my work.

Today is a posting of PART I, on the Corporate Logo I designed for Mike Farr,owner of, Homes by Farr out of Littleton Colorado, where I grew up. Mike is a fellow woodworker like me [ we both met in wood shop in 9th grade] so for this job, we went with a Craftsman style, a joint love of us both.

Today I cover the original designs in picking the font, as well as the first simple gradient color studys I did for a base direction.

I plan to post the second part, with final 3D rendered logos used on the business cards and Real Estate Yard signs, as well as the website assets, though you can peek at them here.

Cheers, THOM