interior car: Sub Surface Scattering

Project Review: SALT: PART III-3D Logo Exploration 2008

A 3D design based on vectors provided to me by Chris A. Hawkins for this Sub Surface Lit example with the Soviet themed Red wax material.

This design uses three plates high for the triple edge highlight in brushed metal, and the face is a bit curved as well to get the nice highlight in the proper place.

I did a deep extrusion here, but I like the thin decal look I did above as well, as an alternate.

The hammer and sickle for the "A" was a great solve in my opinion from Chris for this design, with gold and red materials.

A bright graphic version of the logo with the "star" used for the "A", this was a thin extrusion version. I added the neon around the star to be an animation element for AV-MGFX.

A deep extrusion on the above vector using the procedural cement-metal material I designed in Dark Tree. Big bevels!

A Single-Point-Beveled[SPB] font here with a warm to cool lighting on just the extremities. This was to be an animated face in from black idea for a living one sheet.

A SPB built into a tube with some mild ribbed design elements put on the red glass material.

A round tube built font with tech shapes cut into the object all the way through with some internal metal accents as well.

SALT

3D Logo exploration

PART III

Client: Columbia Pictures via The Cimarron Group.
Art Director(s): Chris A. Hawkins.
Project Date: Winter 2008.

In my third posting here on my design blog, for the 3D design work that I did for the film, SALT in the winter of 2008 while still running the 3D Department at Cimarron. Today I focus on logos for one of the three main Art Directors I did work for in the Poster Design department there, Chris A. Hawkins.

With this added set of logo you can see that I had a very wide range to play in for the film. I also had a full day to do these so I could really finesse the details and the lighting. I have glass and metal, procedural-textures, lots of single point beveled text, that is fully hand modeled, and some Sub-Surface-Scattering in there too since I had the time[ long renders to get right!].

Total Logo count that I provided to them was, One-hundred fifty-five[ 155] designs, though they presented maybe five to the client at the end, I always love the process so I understand the drastic cuts needed. Young designers take note, that 5 out of 155 is the norm for a firm to cut down your delivery.

You can view PART I here.

You can view PART II here.

You can also view the KGB badge I made here.

Cheers, THOM

Project Review: The Bleeding-3D Logo designs for Key Art and Motion Graphics Advertising 2008

For this 3D Logo I designed for the film, The Bleeding, I did a curved front face with red painted extrusion with a bit of back lighting.

We did the blood on red so it would be a second read[ squint and see].

A bit of green tint in the metal along with a warmed up light rig made this angled shot fun to layout for the Key Art.

A brighter version on Green with the blood drips using the wax material which is a Sub-Surface-Scattering material so the light comes thru the this spots like real blood.

A very bright version of the 3D Logo over a metal wall.

My fave! Red extrusion curved dark face with highlighted edge lit blood drops in the 3D design.

Project Review: The Bleeding

3D Logo Design Exploration

Key Art and MGFX Design

Client Anchor Bay Entertainment via The Cimarron Group.
Art Director(s): Calvin Sumler and Joseph Stamper.
Project Date: April 2008.

I am often given a quick one day or half day gig to do a logo in 3D. Some clients get the capabilities in 3D and give me some room to explore, and others just want a boiler plate metal extrusion in some sort of chrome.

For this project, they wanted to try a few things to a metal logo that was "blood" oriented, so I gave it a STAB!

The main idea was to have some subtle dripping blood coming off the lower edge of the logo. You will see in one comp we did the dripping blood on red so it was NOT a first read, but the motion of the drops is what would "catch your eye' to the action on the lower edge.

I also cut the extruded logo horizontally with about 100 slices so I could bend the face to a curve. Flat faced logos are not good in chrome, they are too flat for a nice reflection, so I add a bit of crown to the surface which forces the horizon to the high point in the design. This is an old car designer trick to fix a surface, just add crown!

All in all though it did not finish, a fun experiment in design. I especially like the one with the red extrusion in the metal with a bright face and drips.

Cheers, THOM